- Does Marketing segmentation and targeting mean the same thing as promotional tools?
No. Promotional tools are used to deliver the messages about company products, while market segmentation and targeting aims to differentiate different sections of the market.
- Do the five promotional tools stress the primary influence of advertising and public relations?
Yes they do because they comprise both traditional and modern media.
- Does Socially Responsible Target Marketing call for segmentation and targeting that serve primarily the interests of the company?
No. It seeks to protect the interests if the clientele….