Annotated Bibliography: Using Social Media to Improve Business

Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15. This paper discusses the growing value of social media as a marketing tool. The author begins by introducing the readers to various forms of social media that are available; Facebook, YouTube, Instagram, Whatsapp, Snapchat, WeChat, and Viber. This new kind of communication tools provides a platform for individuals to communicate and socialize, and for businesses; a chance to connect with their customers. Social media as a marketing tool is effective because of its ability to reach many people, ability to target specific groups of potential clients, and an instant feedback mechanism…

Ciprian, P. (2014). The Growing Importance of Social Media in Business Marketing. Quaestus Multidisciplinary Research Journal, 44(5), 94-98. The author begins by noting the pervasive use of social media in today’s society. Billions of individuals spend hours glued to their devices checking for social media updates. This provides an important opportunity for tech-savvy businesses to reach and engage their customers and prospects. Ciprian cites some studies that show that companies have already taken up the opportunity to improve their business through social media…

Monica, B., & Raluca, B. (2014). Social media marketing to increase brand awareness. Journal of Economics and Business Research, 20(2), 155-164. This paper is specifically concerned with the role of social media in creating brand awareness. The writer begins by citing relevant information regarding the spread of social media tools across the globe, and the trends in the usage of these platforms. For instance, Facebook has two billion active users around the world…

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