Branding as a Marketing Strategy

One of the most important marketing strategies used by the manufacturers to sell their products in the market is branding. It refers to the creation of a unique product value in the minds of the consumers such that they are loyal to a given company. Branding is vital in marketing since it enables companies to differentiate their products in the market, allowing the consumers to consider them special and better. It also enhances the development of brand loyalty and aids in the introduction of new products to the market.  Apart from the advantages to the marketers, branding also benefits the consumers by reducing time wastage through the increased speed of the consumer purchase and provision of status and as a way of self-expression. As one of the leading strategy firms in the country, we have been contracted to develop a brand identity for a local landscaping company. The development of brand identities for businesses depends on the visual elements, such as the company logo and color pellets. To create a strong brand identity for the landscaping company, we will begin the development of a logo. The creation of a company logo takes various elements, such as the audience of the company, the competitors and the existing brand into consideration (Franke and Friorella 3). The creation of the logo will be through the use of pencils to develop the sketches, core shapes and the complementary imagery in black and white…

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