Business Communication and Context

Online Assignment Week 10

To be submitted on the unit Moodle site by

 5pm Fri 22 April

This project addresses topics in Week 6 of the course including:

Media communications (BE)

Media relations(JC)

Public Communication (BE)

Task:                A Media Release

You are the Public Relations manager for Audi Australia;

AUDI has recently released the new A4 range of cars.

Prepare a press release (max 1 Page) announcing this product and identify at least 5 publications in Australia  and contacts at those publications (max 1 page) for this release.

Format:                              Submit as a word document

Length:                                               Total no more than 2 x A4 pages;

1page Press Release,  1 page for contacts

Font and text size:                       Arial, 12 point, single spacing

Background and resources :  

The company has had some issues recently with emission control software, with product recalls and ongoing issues with government regulators and customers.

This new range of cars needs to be successful to overcome some of these market issues.

Information about the new range can be found on the AUDI website:

http://www.audi.com.au/au/brand/en.html

Some early reviews could also be useful in framing this new press release and media campaign for Australian customers.

http://www.motoring.com.au/audi-a4-2016-review-54038/Submit:  Through the unit Moodle site by 5pm Friday

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