Business Creativity

Business Creativity

  1. Topic 1: Introducing Creativity

Learning outcomes:

Define creativity and identify techniques for generating new ideas.

Work together in a team on a creative activity.

Practice working to a deadline.

2) Developing Creativity and the Business Idea

Learning outcomes:

Identify techniques for creative thinking in business

Describe how creative thinking relates to innovation

Demonstrate creative thinking as an individual and in teams.

  • Introducing The Business Canvas Part 1

Learning outcomes:

Learn the importance of business models

Understand the key components of innovative business models

Describe business models using the business model canvas

Design innovative business models using business model canvas

  • The Business Model Canvas-Part Two

Learning Outcomes:

Identify the nine building blocks of the business model canvas.

Explore and explain the nine building blocks of the business model canvass.

Identify how the nine building blocks are linked to the four main areas of business: customers, offer, infrastructure and financial viability.

Demonstrate an understanding of the nine building blocks of the business model canvas.

  • Strategy: Creativity in Business Start-ups

Learning Outcomes:

Learn the impact of business model environments on strategy.

Identify the four main areas of the business model environment.

Analyse the feasibility of a start-up business using the four main areas of the business model environment.

Design innovative business models for a start-up based on a number of drivers and constraints in the environment.

  • Strategy: Creativity in Existing Businesses -Model Patterns Explained

Learning Outcome:

Identify the five main business model patterns

Define the five main business model patterns

Explore and explain how these five business model patterns are built

Demonstrate an understanding of the five business model patterns in relation to an existing business.

  • Reinterpreting Strategy through the Business Model Lens

identify any creativity within the business model of an organisation;

understand the challenges and opportunities of a business model of a business;

demonstrate creative thinking as an individual or in groups through an analysis of the challenges and opportunities for the case study business.

  • Business Model Design Process

Identify the drivers and constraints facing business in case study.

Understand the elements needed for the business model design process

Demonstrate an understanding and knowledge of the application of creativity in the identified business/sector.

Design the appropriate business model for case study business.  

  • Implement and Manage Creativity

Understand the use of SWOT analysis for business model innovation.

Explore and explain how the “Blue Ocean Strategy” facilitates business model innovation.

Demonstrate original and creative responses to identified business problems.

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