Business Strategy Employed by Coca-Cola

Which 4 generic porter strategies does coca cola company follow and how do you know? Integrate strategies with SWOT from Module 2, (strategic choices). Do Coke’s strategic choices align with firms generic strategy? Think critically about this step as no company achieves perfect alignment with SWOT strategy, it is your job to uncover discrepancies and problems. How can Coke company leverage strengths and shore up weakness by altering strategic choices? How can the company take advantage of environmental opps and minimize threats by altering strategic choices, be specific. Complete the paper by commenting on how your view of Cokes vision and mission has changed or reconfirmed by the process of strategic analysis. Would you make suggestions to revise any of the vision , mission or any goals or objectives?
This is a formal business report using the executive summary, intro, main body and conclusion. 8 pages long excluding the cover and references.

Coca-Cola is one of the largest companies in the world, which was founded in 1886 by Dr. John S. Pemberton. The company has its headquarters in Atlanta, Georgia, and operates in over 200 countries across the globe. It is the leading manufacturer and distributor of non-alcoholic drinks in the world, and has a substantial dominance in the market. The products include beverage concentrates and syrup, which have attracted a large customer base. The company has diversified its products to create a profile of some of the consumer most favorite drinks in the world. Fundamentally, the company has been able to hold its number one position in soft drinks in the world. The company is focused on being a global entity with outlets in all nations across the globe (Walsh & Dowding, 2012). The reputation of the company and its production of affordable products has been a key phenomenon in increasing its market share. The global soft drink market is dominated by three companies that include Cola-Cola with about 47% and PepsiCo and Cadbury-Schweppes sharing the rest at 21% and 8% respectively. Other players include Cott, AmBev, and others. The popularity of the organization can be credited to the adopted effective marketing strategies and product quality (Walsh & Dowding, 2012). The company has always focused on meeting the demands of the local consumers, as well as meeting their cultures of the localities with its various brands. Suggestively, despite the global nature of the business, the organization has focused on staying local (Watson, 2010). In this light, every country of operation entails a local bottling and distribution operation. Resultantly, the company has been effective in consumer experiences due to the personalized preferences and locations. The company’s effectiveness and profitability is as a result of the effective competitive position and large market share of the primary products.

Generic Porter Strategies

Coca-Cola has been able to market its products internationally by adopting and implementing some key strategies that facilitate completion in the carbonated soft drink business. These approaches can be identified in the generic Porters strategies. The company has been an established trademark in the US since 1886 when it was established. The company has been able to differentiate itself and established a sustainable reputation across all markets in the world as a manufacturer, distributor, and marketer of non-alcoholic drinks and syrups. Insights from Michael Porter show that a firm’s success is shaped by how the company positions itself in respect to its environment (Tanwar, 2013). In this light, Porter’s postulations…

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