Creation of Corporate Social Responsibility

The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing
and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and
social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR
addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company.
For this milestone, submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other
idea from the business plan you developed in MBA 560: Marketing and Strategy.

Specifically, the following critical elements must be addressed:( please use the Critical Elements i have uploaded)

• Concisely describe the company, its service or product, and business idea. Include the company’s publicly traded name and stock symbol if these exist.
• Identify the target stakeholders and their relationship to the mission, vision, and values of the company.
Guidelines for Submission: Your paper must be submitted as a 2-4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one
inch margins, and sources cited in APA format.

Note: the company i used in MBA 560: Marketing and Strategy was microsoft which i uploaed. I also talk about my product. please use.

Corporate social responsibility (CSR) was ranked number one for its notable contribution to the community.  Moreover, CSR was in line with its vision, which is to help people and organizations on the planet and achieve more by realizing their full potential (Ferrell, Fraedrich, & Ferrell, 2013). Secondly, its mission to empower every person and organization on the globe to more innovative. Thirdly, it based its values on innovation, diversity and diffusion, CSR as well as the environment. Therefore, CSR has an impact on business ideas and potential ethical issue which may affect the whole process.

                Microsoft does this operation of activity and interactions with its stakeholders who include the employees, investors, owners of the firm, suppliers, and customers. An excellent CSR program can be used to retain and recruit employees while considering their needs. CSR gives the company a competitive and eases the threat of sudden loss to the sales and status. It may be an easier way to access finance since the investors are willing to promote a reputable business. The institution will support projects which do things such as lower pollution and low energy output. CSR will develop collaboration with the suppliers. Cooperation and dialogue to improve CSR performance may strengthen links with suppliers and may contribute to reducing cost and increasing productivity. For the owners, CSR will create new opportunities in the market. Additionally, CSR is administering a business in a matter that meets ethical, legal, economic and public confidence that society expects from a business. As a result, firms must create corporate value and culture respective of change and can sustain CSR in the long run (Mullerat, 2010). The new business product, Telelens, is set to enhance communication among people since it has potential to impact CSR. With a proper CSR concept, Telelens is scheduled to improve the company’s profits, hence, more participation in CSR through investments. The emerging trends being empowering women and gender equality, spending on training to promote rural regions and recognized prior-Olympic and Olympics. Telelens should be able to increase profits, productivity and quality, improved brand image and customer loyalty to be able to cope with the trends in CSR…

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