Elevator Pitch

Write a one-page paper single space on what an elevator pitch is, why it’s used and where. Lastly, refer back to some of the resources shared in class on elevator pitches and include helpful tips in preparing for an elevator pitch.

Overview

Jeff Koons, a renowned artist, once reiterated that an attempt to capture all details in a work of art is akin to missing a forest for trees: As such, the pertinent issue lies in capturing the forest’s outline. The sentiments above serve to outline the core tenet of an elevator pitch. The history of the elevator pitch stretches back to the dot com bubble where entrepreneurs strived to pitch ideas to potential investors. The defining trait elucidates that one should be able to pitch an idea before reaching a building’s top floor (Varga, 2012). However, the inclusion of ‘elevator’ in the name does not denote that the idea is strictly enshrined in the contraption. Rather, today’s definition encompasses a scenario that may require an articulation of an idea: For example, conferences, social amenities, among others. The underlying assumption denotes that one could be meet a potential client or investor in any place.

Tentatively, the need for an elevator pitch is enshrined in a few defining traits. The first step involves raising interest, the second is inclined towards persuading a third party to aid in an introduction to another investor, and the third revolves around sparking a conversation with potential long-term interest. Further, an elevator pitch can serve to generate interest by the media. The confines of the modern elevator pitches have spread to the podium. Investors are at times called to present ideas, briefly, to a panel of investors (Soorjoo, 2012). The aspect is replicated in the case of reality television shows including the Shark Tank. In the show, participants are given a chance to present their ideas to a panel of billionaires. Simply put, an elevator pitch aims to attract attention devoid of an information overload (Soorjoo, 2012). For one, the assumption posits that the individual in perspective is inherently busy and lacks time to sift through extensive data. Further, in the case of a job search, the position in perspective can virtually be filled by a large number of qualified individuals.

Preparing for an Elevator Pitch

Inherent in its definition is brevity. Tentatively, a pitch should be less than 300 words or 2 minutes. Another aspect is an underlying simplicity characteristic. A pitch’s power does not augur with a need for details, but rather on the concept (Soorjoo, 2012). Forbes underlines the need for a potential write up and practice in size reduction. Further, it posits a possible format, which strives to define yourself, your specialty, and the intent of the pitch (Collamer, 2013). Further, the pitch should be inclined towards the potential listener. If for a job, the pitch should summarily inform the audience on your defining traits and offers (Brown, 2015). To make it attractive, one should exude confidence, and both utilize and decipher body language. Brown (2015) further points on the need to avoid industry-specific jargon. A pitch should be something that can be understood across the board. However, one should avoid the trap of over-practicing before a pitch. The dangers of the practice lie in the inception of confusion during a pitch.

Conclusion

In a nutshell, the strength of an elevator pitch is enshrined in brevity. In most cases, target listeners are on upper echelons of their respective tiers and lack time to sift through extensive materials. With time, the confines of the elevator pitch have spread to encompass ‘potential’ or ‘chance’ meetings with clients, investors, or employers. The places include social gatherings, among other public places. In retrospective, while preparing for a pitch, should practice sufficiently, streamline any written materials, and avoid the use of jargon. The latter is deemed as a potential avenue for losing the interest of potential investors or employers.

References

Brown, L. (2015, April 28). A quick guide to writing your elevator pitch (with examples!). Retrieved from Idealist Careers: https://idealistcareers.org/a-quick-guide-to-writing-your-elevator-pitch-with-examples/

Collamer, N. (2013, February 4). Retrieved from The Perfect Elevator Pitch To Land A Job: https://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#123742aa1b1d

Soorjoo, M. (2012). Here’s the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients. New Jersey: John Wiley & Sons.

Varga, S. (2012). Brilliant Pitch: What to know, do and say to make the perfect pitch. London: Pearson UK.

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