Evaluate Innovation in Oracle Depending On the 10 Types of Innovation (Larry Keeley)

Describe Oracle (history, industry, products, competitors, financials ,size, and other items that will be helpful in understanding the company and emphasize in how it supports innovation as well as identify information needs and likely sources of the needed in-formation. Describe the current findings, Research Plan and Secondary Research you’ve completed

Research Report Model
1. Title Page (name of the organization that is being, or has a product/service/ program that is being researched; date)
2. Table of Contents
3. Executive Summary (one-page, concise overview of findings and recommendations)
4. Purpose of the Research (what type of research was conducted (what is the hypothesis or goals of the research), what decisions are being aided by the findings of the research, who is making the decision, etc.)
5. Background About Organization and Product/Service/Program that is being researched. (In our case, we are researching how the company/organization fosters innovation across all products and services.)
a. Organization Description/History
b. Product/Service/Program Description (that is being researched)
i. Problem Statement (in the case of nonprofits, description of the community need that is being met by the product/service/program)
ii. Overall Goal(s) of Product/Service/Program
iii. Outcomes (or client/customer impacts) and Performance Measures (that can be measured as indicators toward the outcomes)
iv. Activities/Technologies of the Product/ Service/ Program (general description of how the product/service/program is developed and delivered)
v. Staffing (description of the number of personnel and roles in the organization that are relevant to developing and delivering the product/service/program)
6. Overall Evaluation Goals (eg, what questions are being answered by the research)
7. Methodology
a. Types of data/information that were collected (Describe what primary and secondary research you conducted (sources, methods, etc.). Use your research plan to help here.)
b. How data/information were collected (What instruments were used, etc. Did you do focus groups, surveys, interviews (phone, in person, etc.)? What sources of secondary information did you use, …?).
c. How data/information were analyzed (What approach you used to analyze the data – statistical approaches, qualitative approaches, comparisons to other research and data, etc.).
d. Limitations of the evaluation (eg, cautions about findings/conclusions and how to use the findings/conclusions, etc.) (Limitations include time and resources available or unavailable. You findings (as are all findings) are based on incomplete information. The reader needs to be aware of any limitations you have and to not draw conclusions beyond what the research supports. You need to inform them about where to draw the line.)
8. Interpretations and Conclusions (from analysis of the data/information) (Discussion of your results and findings. What is the pertinent information that the reader should know from your analysis of your research?)
9. Recommendations (regarding the decisions that must be made about the product/service/program) (What are the actions you recommend the reader take based on the findings.)
10. Appendices: content of the appendices depends on the goals of the research report, eg.:
a. Instruments used to collect data/information
b. Data, eg, in tabular format, etc.
c. Testimonials, comments made by users of the product/service/program
d. Case studies of users of the product/service/program
e. Any related literature

Executive Summary

Oracle Corporation is one of the biggest Informational Technology firms on the global scale. The company offers numerous enterprise services and product packages, including g Oracle Cloud Services. Cloud computing has grown into a major business application field in today’s enterprise setting. Small and large scale companies have been attracted by cloud computing in executing business applications. Despite the growing interest in cloud computing, there is clearly a lack of insight among potential users. This study focuses on Oracle Cloud Services to explore the vast properties of cloud computing. Research on the Oracle Cloud Services reveals security, among other considerations, that users should address before adopting cloud computing services. Most importantly, the research concludes on the market positioning of Oracle Company. Mixed research methodologies are deployed in response to set research objectives, following data collection and data analysis, conclusions and recommendation have been developed on the Oracle Cloud Services. Knowledge developed in the study is critical to the performance of business entities opting for cloud computing.

Oracle Corporation

Purpose of the Research

The primary objective of this study is to determine direct innovation contributions of Oracle Corporation through Cloud Services. Findings attained in the study will aid potential users of cloud computing services make decisions on the best service provider.

Organizational Background

Oracle Corporation ranks as one of the largest Information Technology firms in the world. The company offers some products and services; ranging from cloud application to engineered platforms. With its headquarters in Redwood Shore California, Oracle operates in over 145 countries, providing its products and service to approximately 42,000 customers.  A greater percentage of global entities that have been featured in the Forbes Top 100 Companies list rely on Oracle servicing. The poignant and recommendable success of Oracle Corporation grounds from a wealthy history of determination, and more importantly innovation. 

History of the Corporation

The formation of Oracle is attributed to the company pioneer, Larry Ellison. In the year 1977, Software Development Laboratories were created. Larry Ellison and other coworkers like Bob Miner and Ed Oates identified the opportunities that lay in the commercialization of Relationship Database Management Systems (RDBMS) technologies. At the time, the extensive application of database technologies was not appreciated. Larry Ellison and colleagues championed the creation of OracleV2, the first ever commercially available software. The OracleV2 software was adopted by the CIA and the United States Air Force. The vision, determination, and resilience of the Oracle founders translated to a historic revolution in the enterprise industry. 

In the advent of the 90s, Oracle’s internet technology approach highly positioned it in the industry of software development.  In 2000, the company took a significant leap in enterprise technology. Oracle developed an integrated suite of business applications; E-Business Suite Release 11i.  Just like 2000, the year 2003 is a milestone in the Oracle calendar. The company created the first grid computing software product; Oracle Grid Computing. By the year 2005, Oracle Company had grown in magnitude and financial performance. In the same year, Oracle acquired a competing rival, PeopleSoft.  In 2007, Oracle ranked as one of the most profitable software servicing companies alongside Microsoft and IBM.

Oracle company has acquired several services and product related companies, subsequently, scaling up in market competence. Currently, there are over 100 Application, Industry Solution, Servers, Storage and Networking, and Middle Ware service providers that Oracle has acquired. Acquisitions and other developments have equipped Oracle to the stature of an integrated provider of applications, servers and storage, database and cloud computing service provider. Oracle Company continues to lead in technological innovation; notably in the cloud service provision.

Service Description

Oracle’s Cloud Computing Solutions is now one of the most profitable business segment of the company. However, the history of Oracle on Cloud Computing is fascinating. In the past, Oracle has been in the front row in criticizing Cloud Computing. Ellison viewed cloud computing has nothing less of servers that are connected to the internet. Hence, in the last decade, Oracle Company has sluggishly adopted Cloud Computing. The narrative has however shifted since then, with the company investing billion in the provision of cloud computing services to its broad range of consumers. Oracle has adopted a multilayer approach in providing three major Cloud Computing services. Software as a Service (SaaS) covers public cloud services. Platform as a Service (PaaS) delivers industry database services. Infrastructure as a Service (IaaS) provides storage, and elastic computing services.  The company deems itself a leader in the dynamic and competitive market of cloud computing service provision.

Problem Statement

Cloud Computing is a breakthrough innovation that is now integrated into several computing and internet based products and services.  In 2016, approximately 15% of business entities utilized public cloud computing services, while 8% used private cloud computing avenues (Giannakouriss and Smihily). 51% of the 21% EU firms that used cloud computing opted for more advanced services like cloud accounting and customer relationships management (Giannakouriss and Smihily).  The risk of security breach is one of the major constraint discouraging use of cloud computing. Additionally, potential users of cloud services lack knowledge in cloud computing, hence deterring its maximum exploitation. Provided the significance of Oracle in the industry, there is a need to determine solution avenues sought by the entity to resolve challenges facing the use of cloud computing among individual and business enterprises.

Overall Goals Oracle Cloud Services

Oracle recognizes a range of features that appeal to its consumer of cloud computing services. While there are several competitive service providers like Microsoft, Oracle Company boasts itself to cloud services that meet some goals that are critical to organizational performance. Oracle Cloud aims at modern servicing. Today’s enterprises are always changing, considering the nature of data and information that management is deploying in decision making. With Oracle Cloud, consumers are assured of flexible cloud infrastructure, high standards of the platform and an integrated portfolio of business application (Oracle 1).

Oracle Cloud offers a complete and comprehensive suite of cloud solutions. The interaction between cloud and on business environments is very crucial to the success of cloud-based services. Oracle aims at supporting operations at all stages of technology, as well flexibility among various business applications (Oracle 2). The company has created strong sense of networking by partnering with cloud developers and relatable service providers. As discussed in Keeley, Walters and Pikkel (20) open innovation entail networking with skilled secondary service providers.

End user adaptability to cloud computing service is a fundamental goal at Oracle. In a differential perspective, Oracle Cloud services adapt to varying business environments and user defined provision as discussed in Oracle (2). This critical goal is attainable through configurable dashboards, timely performance reports, workflows, and data.

Integration of the whole business environment is also an important goal for Oracle Cloud Service. People, information, processes, and analytics ought to be synchronized. Oracle provides IT expertise to ensure that every element of organizational operations works toward organizational goals.

Secure data and information is a central objective for every enterprise utilizing cloud computing service. In the age of cyber-related crimes and technological vulnerability, data security is paramount. Oracle Cloud aims at addressing user concerns on data protection through data isolation and other approaches.

Performance Measures and Outcomes of Cloud Services

Use of cloud computing services in an organizational setting is a strategy that aims at attaining particular set objectives a. As much as the merits of cloud computing are well pronounced, there are key performance measures that should be considered before resolving in installing one (Harvard Business Review 4). Performance metrics described below apply to both private and public cloud computing services.

Cost per transaction. The cost of ownership and conducting transaction is a true measure of performance. Cost per transaction is obtained by comparing expenditure to the number transactions completed within a given period (Accenture 5). Other considerations in this measure include the size and power of the Cloud Computing Service.

Ability to build various cloud offerings. Cloud offerings include the capacity to share cloud in fractures with secondary users and create additional tasks to earlier provisions. Cloud offerings vary with CPU properties.

Installation time. The amount of time spent in installing database to the cloud service is an important metric

Maximum throughput. Cloud Service in fractures and network frames ought to be defined by the highest level of output supported.

Installable Database Versions. The range of Oracle Database versions that the Cloud Service can successfully install is a critical performance measure.

Technologies of Oracle Cloud Services

Oracle boasts as one of the leading and most integrated cloud service provider in the industry. The company has sought technological pathways to offer consumers with transformative and innovative cloud services that are available in a range of packages. Each of the Cloud Service alternatives provided by the entity deploys unique technologies that suit the needs and objectives of the targeted consumer segments.

Software as a Service (SaaS) is a package that allows users to access and use application software that are availed through the cloud. Accounting, Human Resource, Sales Management, Supply Chain Management and Project Management Application are some of the applications that a user can access from the cloud when empowered by SaaS. Modern SaaS suites allow the user to connect to business system from a broad range of devices. SaaS applications are built on a secure connection to guard data authenticity.

Platform as a Software (PaaS) is a cloud computing service that is tailored for developers, IT experts, and business leaders. The latter mentioned list of users is empowered to access valuable resources in application development. PaaS is well suited for large sized organizations to exploit Information Technology to enhance business flexibility.

Infrastructure as a Service (IaaS) offers one of the most comprehensive series of infrastructure. IaaS focuses on attendance of workloads. With a 24/7 cloud service provision, several analytical tools are at the disposal of the user.


Oracle’ Cloud staff members cannot be ascertained in number. Based on the job advertisement for recruitment into the team, certain technical experts are undoubtedly members. Software designers, product developers, software testers, and engineers are some of the experts that constitute the Oracle Cloud staff. Outsourced and qualified experts, however, accomplish some tasks.

Research Questions

The following issues are of focus in this study

  1. How does Oracle Cloud affect the general performance of the company?
  2. How do Oracle Cloud innovations impact the industry?
  3. How does Oracle Cloud impact small businesses?
  4. How does Oracle Cloud respond to privacy and security challenges in the industry?


Research Design

In pursuit of the study objectives, a detailed research plan was developed.  A mixed design methodology was utilized to respond to the diverse research questions. In response to the first research question, descriptive research approaches have been deployed.  In response to research questions two, three and four, qualitative research design was utilized. Qualitative research in this study entails use of both primary and secondary data sources

Data Collection

Primary data on Oracle Corporation was obtained from the company website and other online databases. Sources of primary data include Annual Financial Reports and Oracle Cloud statistics. Secondary sources of data used in the study were sourced from industry reports, company analysis reports and Oracle Cloud performance analysis reports.

Data Analysis

Data from primary sources was subject to quantitative analysis. Secondary data was analyzed on deductive approaches.  Information collected on the financial performance of Oracle Corporation provided insight into the performance impact of Oracle Cloud Services


Some restrictions inherent to the data and research methodology were experienced in the course of carrying out the research. Lack of enough resources and limited time to thoroughly complete the study affected the quality and amount of data for analysis. Secondary sources of data used in this study are also likely to change with time. Primary sources of data sourced from the Oracle company presented inconsistency due to timely adjustments.  Selection of internet based information was prone to biases since information that was readily accessible and easy to interpret was used. The study lacked proper insight in computer and database related data. Critical information on staffing was not available for analysis and reporting on the research

Interpretations and Conclusions

In the second quarter of 2017, Oracle Company reported 82% combined increase in revenue for SaaS and PaaS. The two computing technologies have continued to register an increase in earnings in four consecutive financial quarters. In the same fiscal period, Oracle’s IaaS recorded a 62% in revenue. PaaS and SaaS financial performance are a reflection of the constant growth in customer base for the two Oracle Cloud services.  The graph below shows increases in total revenue of SaaS and PaaS from Qrt4 in 2015 to Qrt4 I in 2016 as reported by Oracle Corporation on May 31, 2016 (1).

Figure 1 Total SaaS and PaaS Revenue from Qrt4 in 2015 to Qrt4 I in 2016

In response to recent financial performance of the company, management at Oracle Corporation identifies cloud computing as an important business service. Subsequently, the company has sought acquisition strategies. In 2016, Oracle acquired NetSuite Company to improve in cloud computing. Oracle Company as assumed a genius approach by developing its profit model around Cloud Service. Almost every other product developed by the company resonates around cloud computing. As postulated by Keeley, Walters and Pikkel (40), successful profit models are defined by higher returns as compared to competitors’ performance.  In conclusion, Oracle Cloud service positively impacts the financial performance of Oracle.

In response to Cloud Service innovation, there is supportive evidence that confirms Oracle’s unwavering commitment to improving Cloud Computing services consumer experience. The field of cloud computing is still young and dynamics. There are several opportunities for innovation and profit exploitation. Through Oracle Cloud Solution for Education and Research, the company has sought to improve on learning.

Small sized businesses are the core of the Oracle’s Cloud Service expansion strategy. In the past, Oracle Company has however focused on large sized corporations. With growing competition from rival entities like Microsoft, the company has shifted its focus to middle, small and intermediate sized entities as a marketing strategy. The ability of the company to provide consumers with products and services of choice can be defined as innovation. A very crucial element of innovation as show Keeley, Walters and Pikkel (40) is view challenges as opportunities and work through limitations and uncertainty to achieve desired goals. Oracle cloud defies all limitation of working with small businesses by placing such firms in the core of their product development strategies. For small business enterprises, reliance on cloud computation begins with the implementation of Software as a Service (SaaS) package. In different cases, companies may start with implementing Infrastructure as a Service (IaaS). Despite the alternative, a reliable and supportive partner like Oracle is important in realizing the immense benefits of cloud computing as postulated by Lindquist. 


Oracle Corporation is a leading entity in Cloud Service. However, it earlier criticized the need for cloud computing in the business world.  Based on financial achievements attained by the company, it is clear that cloud computing is an essential element for both small and large firms. Even with the immense focus on the merits of Cloud Services, there are several issues that a potential user should consider before subscription. A cost-benefit analysis on cloud computing is necessary. There is also need to identify a viable service provider. The dynamics of technology realizable in cloud computing require a responsive and most importantly innovative service provider. Other critical considerations should be developed by gaining knowledge in the vast applications of cloud computing.

Works Cited

Accenture. “Performance Testing Results:Oracle’s Enterprise-grade Cloud is Here.” 2016. Document.

Giannakouriss, Konstantinos and Maria Smihily. Cloud computing – statistics on the use by enterprises. 2016. Web. 9 June 2017. <http://ec.europa.eu/eurostat/statistics-explained/index.php/Cloud_computing_-_statistics_on_the_use_by_enterprises>.

Harvard Business Review. “The Impact of Cloud on IT/Business Partnership.” Analytic Service Report. 2016. Document.

Keeley, Larry, et al. Ten Types of Innovation: The Discipline of Building Breakthroughs. John & Wiley Sons, 2013. Print.

Lindquist, Margaret. Why Oracle Cloud Is A Better Choice Than AWS Or Azure. 13 October 2016. Web. 9 June 2017. <https://www.forbes.com/sites/oracle/2016/10/13/why-oracle-cloud-is-a-better-choice-than-aws-or-azure/#713260872938>.

Oracle Corporation. “Calculation of SaaS and PaaS Billings Growth May 31, 2016.” Investors’ Report. 2016. Document.

Oracle. “State of the Cloud Report.” Annual Report. 2015. Document. <http://www.oracle.com/us/solutions/cloud/oracle-cloud-brief-2565474.pdf >.


  1. Oracle Cloud Solutions for Education and Research: Overview and Frequently Asked Questions


  • Oracle Infrastructure and Platform Cloud Services Security


  • Calculation of SaaS and PaaS Billings Growth


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