Health Care Marketing Business Plan Project
Develop a marketing business plan for a healthcare organization of your choice (either for-profit or non-profit HCO) where you choose a new product or service to market for a specific target market.
This is the Project you have been working on. United Health Group Incorporated is the healthcare organization you selected & You chose to market Dialysis Centers. We are now on phase IV of this project.
Phase IV: Service Delivery Plan and Human Resources Plan
1. Service Delivery Plan
• Outlines the method by which your service will be delivered to clients or customers
• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.
• Outlines the critical points in the clinical service delivery process
What to Include
Service delivery methodology: what methods will your organization use to deliver services-this can be an outline
Flow Chart of delivery service, delivery sequence, and timing requirements
1.Organizational Structure/staffing Plan
Clinical (full time vs. part time)
Non-clinical (full time vs. part time)
Roles and responsibilities-brief description