How Barack Obama Won the Highest Office in the United States of America Using Digital Media and Society

The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal.

Deliverable for Project 1. Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research. So you are finding example (organization or individual) of how the use of digital media was used to communicate information to achieve a specific goal and you are doing a case study on it. You are setting up the way is in the criteria below as well as ensuring you cover what is in criteria mentioned further below as well.


Digital media is defined as any media available in an online format. The recent advancement in communication technology through the introduction of social media communication platforms has served an answer to the commonly stated statement that we are living in a global village. The universe of the Web expands the open door for correspondence and with it brings an extensive rundown of points of interest for advanced media correspondence. Customary media can be characterized as outside the domain of the web. Numerous conventional techniques are still powerful and do hold a spot in the public arena, social and computerized media is a quickly propelling and if one need to harvest the prizes that it can offer it is fundamental to utilize the Internet. Making the move towards advanced innovation and specifically imparting an image through digital communication and showcasing is a vital stride for any individual who want to communicate with a vast number of people and also in business. Digital media offers a definitive relationship that has a leeway over conventional media as it permits a progressing relationship to create with other persons. One advantage of the digital media communication is that it is transportable. For example, when people are having a lunch break, they go through their Twitter, Instagram and Facebook. A relationship is created when people are turning the communication platforms to be a piece of their everyday lives by showing up on their Newsfeed or giving an inspiring video on their drive. Publicizing a major issue in the society can be done by posting it on Facebook and it will be accessible to millions of people. A positive and healthy interaction in social networking manufactures loyalty and commitment. The essay will explore a case study of Barack Obama’s journey to the Highest Office using digital media and the society.

Case Study

America’s Presidential election in 2008 is remarkable not only because Obama became the first African-American to be elected as the president, but as the first political leader to utilize online networking as a noteworthy campaigning strategy. In 2007, Twitter had just started, and it is during that period when Obama declared his interest for the presidency. Obama’s Goal:  Obama’s main objective was to utilize the digital media in his campaigns and to focus on the youthful individuals between 18 and 30 years. Obama’s campaigning team conducted sufficient research to infer that the 18-30 age bracket is most dependent on new media in obtaining political data and using them to make their decisions…

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