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Assignment Specifications

  • Research an article in which a business makes an important strategic decision. Examples could include the release of a new product, purchasing another company, or marketing to a new group of customers.
  • Summarize the article that you found.
  • Identify which factors of the external environment influenced the company’s decision. Pay close attention to customers, suppliers, competition, technology, sociocultural trends, legislation, and economic trends.
  • Explain how you believe these factors impacted the decision.
  • Give your opinion on if you believe this was a good choice by the company.

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