Individual Reflective Log on Business Creativity Using Personal Development Plan

Module Overview

Bono (1995, p. 12) alludes that creativity techniques can be used effectively by individuals working on their own. These sentiments expressed by this author have been fundamental for me in engaging in the Business Creativity Module. The module was an informative session that has changed my perspective on business and creativity. The sessions that included sharing insights on business ideas and creativity through lectures and group work were made it more interesting for me. Critical analysis of real life examples made the module realistic and understandable. The structure of this module allows one to build on the personal skills and knowledge in business. Also, the approach used in teaching the module allows studies to be creative thinkers. Engaging in the modules has enabled me to understand various business tools and practices and how to engage in the 21st-century business environment. The module has sharpened my creative thinking skills, and I feel like a transformed person. The skills and knowledge in the module will not only be effective for my career, but they will also help with other aspects of my life. With this overview, I feel that the module was an imperative part of personal development and it will contribute significantly to advancing my education and career. Nevertheless, the negative thing about the module is that it takes a very short time. Covering the content in two weeks is challenging, and another week should be added to ensure that students learn in depth and gain more knowledge.

Journal Logs

My learning experience was one of a kind. With the motivation from all stakeholders in the class, I was determined to gain as much as I could in this module. My efforts have paid off abundantly because I feel contented that what I learned will be instrumental in all aspects of life. In the introduction of the module, I knew that creativity was developing new ideas, but I came to learn that there are different perspectives when it comes to defining creativity. Notably, the definitions are drawn from various authors and disciplines. From these insights, I came to learn that creativity is not just about creating new ideas. Rather, it should be a purposeful activity. The ideas that one comes up with should be applicable in some way. The topic provided new insights about the techniques for generating new ideas. One of the key things I gained in this context was the six hat thinking system presented by Bono (1995, p.14). According to this theoretical predisposition by Bono (1995, p. 14) I find that working in the health care sector the white hat should be my approach to creativity. Bono (1995, p. 14) alludes that the white hat entails dealing with facts, figures, asking questions, and identifying the gaps in the information. The health care sector is delicate and requires people to be keen on decision making. A white hat thinking approach suggests that creativity employed will be based on facts and figures. Subsequently, data-driven decisions can be made, and this can facilitate evidence-based health care practices and good management. The learning experience was coupled with group work that facilitated constructive discussions to understand the topic.

The second topic was developing creativity and the business idea. The topic was an exciting one for me because it linked creativity with innovation and entrepreneurship. According to Zampetakis (2008, p. 154), entrepreneurs are individuals who have the initiative to engage in a venture by taking a risk and being the decision maker on how the service or product should be produced. In this light, entrepreneurs need creativity because the exploit opportunities that are unique and they have to use approaches that limit the risks that can be incurred. Suggestively, I learned that the entrepreneur uses creativity to develop innovation, which leads to the creation of products or services that have economic value. Insights on the sources of the new ideas are beneficial for my part. I realized that sometimes health personnel could identify a problem, but take longer to resolve it because they lack insights of the sources of new ideas. For instance, the solutions to major problems can be reserved for the management, but engaging the clients and asking them for their thoughts about the issue can help to generate an effective solution. The argument that came up in the groups’ shows consensus that the sources of creative ideas are sometimes the things we ignore.

The third topic introducing the business canvas part 1, offers insights that help us to understand how businesses work. According to Kaplan and Warren (2013, p. 22), business models are the approaches used by the company to apply knowledge in ways that they get value. In this light, I feel that every business should have a business model because knowledge is a valuable aspect of creating competitive advantage. For instance, having a talent pool in the hospital through a talent management program, the institution can identify potential candidates who can work in various parts of the organization. In this way, the knowledge held by these individuals will be utilized effectively adding value to the organization. Offering person-centered services in the health sector requires the involvement of the patient through effective communication and treatment strategies. In this light, the customer relationship is a fundamental consideration in the business model. The business model canvas offers an effective way of brainstorming and developing new ideas that can be used to create a new business or else, improve an existing one.

The fourth topic is the business model canvas part two that offers insights on the nine building blocks of the business model canvas. Among the key points raised in this session was the key resources building block. They are the imperative assets that make a business model work. From this perspective, I feel that creativity should be coupled with resources that facilitate ideas to turn into reality. For instance, having an idea about a new program in the health sectors can be beneficial in the provision of quality health care, but the execution of this idea requires financial resources as well as personnel who will see it through (Oak 2007, p. 19).

The fifth topic was the strategy: creativity in business startups. The topic offered me key insights that will be essential in my ventures in business. The key learning point was the significance of the learning environment.  In this context, the issue of technological trends caught my attention. According to the lecture, technological trends have had a great impact on the performance of various businesses in different industries. The health sector has in the recent past experienced tremendous changes due to advancements in technology. In some areas, the governments lack the capacity to offer specialized technology that is being used to treat people. Subsequently, these areas offer good business opportunities for entrepreneurs in the private practice. Nevertheless, Guimarães (2014, p. 4899) shows that technology changes abruptly. Subsequently, one can invest millions to acquire technology that will be replaced by something cheaper and more effective in a year. Through this topic, I gain the knowledge of taking strategic actions. Underrating the business environment, especially for those factors that can change abruptly is imperative for being successful in business. Additionally, researching the fundamental factors of the business model can help in avoiding major risks as an entrepreneur.

The sixth topic addressed strategy in the creativity in existing businesses. In this topic, different business models were discussed. The knowledge gained and the experience through group work offered me the capability to understand how real-life businesses work. Using these models, I can formulate the best strategy for my business by analyzing the leading organization, determining their strengths and weakness and using the information to improve my organization.

The seventh topic is reinterpreting strategy through the business model lens. The session was a good opportunity to engage in group work to understand the elements of creativity in business. The critical analysis of the case study offered a real life interpretation of what was being learned in class. The creativity with the business model of the organization studied was evident in the customer relations. The company used communities to engage the consumers in the company strategies. The same approach is applicable in the health care sector, where communities can be used to foster advocacy programs, create awareness about certain illnesses, or communicate about special products or services offered by a particular health institution (Oudshoorn et al. 2013, p. 28).

The eight topic entails the business model design process. Health care provision is a longstanding enterprise. The health care has improved significantly over the years due to the ability of the business model to adapt to the changing environment. Additionally, there are many technologies, products, and services that are coming into the market. The changes experienced have been instrumental in improving care and increasing profitability in healthcare enterprises.  I learned that it is critical for a business to operate within a model that it can adjust appropriately in case of organizational change.

The last topic was implementing and managing creativity. The topic offered tools that can be employed to determine the factors that affect the business strategies. These include the SWOT analysis and the Blue Ocean Strategy. The SWOT analysis is imperative in identifying the internal strengths and weaknesses and the external opportunities and threats faced by a company (Harrison 2010, p. 92). The use of this tool is imperative for a business to understand where it stands in the industry. From my perspective; the SWOT analysis can be a good source of creative ideas. The reason behind this is that it helps to identify the major problems facing the company and at the same time offers the opportunities that the company can venture into.

The feeling of engaging in each of these sessions was amazing. I not only got to interact with intellectuals, but also got the opportunity to hold constructive discussions that have continued to impact on how to understand business creativity. My group was made up of people from different backgrounds. The professional diversity of the group was advantageous because working as a team enabled us to address the issue from different perspectives. The tasks were handled effectively through the participation of all members. Nevertheless, because of time constraints, some tasks were shared among the members. The commitment and seriousness of the group made the experience a memorable one. It also made it easy to meet the objectives of the modules. The group work also gave me an opportunity to exercise my leadership skills when I chaired the first meeting. The meetings were held regularly after work hours.

Personal Reflection On Business Creativity

SWOT Analysis


  • I am a professional in the health sector, which has numerous platforms for business creativity
  • I have got a formal education on business creativity, increasing my confidence and credibility


  • Not everybody I interact with understands business creativity as I do creating a gap that is hard to eliminate
  • I am not always confident about my ideas, and I often don’t talk to people about them


  • At my position of leadership, I can motivate creativeness
  • The formal education on business creativity makes me an option in the problem-solving process in the workplace


  • There is an increasing number of well-learned individuals in the workplace who can replace me in the leadership position as well as in problem-solving
  • The knowledge gained in business creativity might make me overwhelmed compromising my capabilities to make the right decisions or come up with over ambitious ideas.

Business creativity is a module that is designed to equip the student not only with the basic concepts of creativity, but also how these creative ideas are transformed to add value. Bono (1995, p. 18) alludes that creativity techniques can be used powerfully by any person on their own. Suggestively, creativity can be learned and used to generate value. The key aspect of creativity is generating new ideas. People in leadership positions should understand and know the sources of ideas. The environmental cues can be a good source of insights that can generate new ideas. According to Weick, Sutcliffe, and Obstfeld (2005, p. 410) leaders within organizational roles have the mandate to engage in sensemaking, which is an ideology associated with giving meaning to the experiences with the organization. By understanding the business environment, the leaders can make better decisions and engage in constructive discourses that can lead to innovative products or services.

Business Creativity Module offers important insights on developing my career and engaging in business at a personal and organizational level. The nine topics covered offer accumulating insights coupled with case studies and group discussions. One of the key things have learned is that all stakeholders should be given an opportunity to contribute, and a smart idea might pop up. The creative ideas should be purposeful. In this context, there is no need of coming up with the idea that cannot be executed. Upon identification of a suitable idea, research and consultation should follow. Subsequent execution should solve or manage the problem at hand. Alternatively, it should lead to innovation. Such an approach ensures that the business model is functional and can create competitive advantage.

Reference List

Bono, Edward de. 1995. “Serious Creativity.” The Journal for Quality and Participation 18 (5): 12.

Guimarães, Reinaldo. 2014. “Technological Incorporation in the Unified Health System (SUS): The Problem and Ensuing Challenges.” Ciência & Saúde Coletiva 19 (12): 4899–4908.

Harrison, Jeffrey P. 2010. “Strategic Planning and SWOT Analysis.” Essentials of Strategic Planning in Healthcare 1 (12): 91–108.

Kaplan, J.M, and A.C Warren. 2013. Patterns of Entrepreneurship Management (Fourth Edition). Hoboken: Wiley.

Oak, Mugdha R. 2007. “A Review on Barriers to Implementing Health Informatics in Developing Countries.” Journal of Health Informatics in Developing Countries 1 (1): 19–22.

Oudshoorn, Abram, Catherine Ward-Griffin, Blake Poland, Helene Berman, and Cheryl Forchuk. 2013. “Community Health Promotion with People Who Are Experiencing Homelessness.” Journal of Community Health Nursing 30 (1): 28–41.

Weick, Karl E., Kathleen M. Sutcliffe, and David Obstfeld. 2005. “Organizing and the Process of Sensemaking.” Organization Science 16 (4): 409–21.

Zampetakis, Leonidas A. 2008. “The Role of Creativity and Proactivity on Perceived Entrepreneurial Desirability.” Thinking Skills and Creativity 3 (2): 154–62.

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