Internationalization

Discussion/analysis chapter of the thesis needs to be written, namely parts:
5.1.3. Internationalization
5.1.4 Internationalization Theories
Discussion/analysis is a cross case analysis part of the case study. There are 3 case companies which need to be compared and analysed in order to answer two research questions and using the theoretical part of the thesis as a conceptual framework and a basis for the analysis.
Part 5.1.3. therefore needs to be analyzed according to the theoretical framework of part 2.3: Internationalization:
Main Concepts ,Psychic Distance, Entry Modes, Start-ups’ Motives for Internationalization need to be discussed, analyzed and compared between the three case companies.
And what role does risk represent in internationalization of these particular three cases.
The purpose here is to answer the research question 1: How does risk impact internationalization process of Danish startups?

Part 5.1.4 Internationalization Theories needs to be analysed based on the theoretical part 2.4 Internationalization Theories. That is
the analysis needs to examine and compare the data of the three case companies and see if the following theories explain internationalization of the danish start-ups. The internationalization theories are the following:
Uppsala Model
Network Theory
OLI paradigm
International Entrepreneurship Theory
The purpose of this part is to answer research question 2: How do traditional internationalization theories/models explain internationalization of start-ups in DK?

The theoretical part of the thesis, Case companies/findings, transcribed interviews are attached.

Please contact me for more detailed instructions, if needed.Analysis Chapter.

The first objective of the study is to determine how the risks impact internationalization of Danish startups. This section of the analysis explores theory developed earlier in the literature review, as it relates to the three interviews conducted. Internationalization concepts formulated in the research are discussed under each company case study. A cross case study comparison among the three companies is accomplished at the end of this study.

Psychic Distance

Based on the literature review, a working definition of psychic distance is developed. Despite the varying definition as explored in the literature review, the psychic distance can be defined as the set of factors or variables that prevent the flow of information between the firm and the market (Ojala  & Tyrväinen 2009). In the case of internationalization, these barriers range from language, cultural difference, political developments and changes in the industry (Roudini, et al. 2012, p. 130). According to Roudini et al. (2012, p. 130), the concept of psychic distance, mainly spans between the origin country of a firm and the foreign market into which it expands its operation. In this discussion, Denmark is the country of origin. The three different companies have explored into other nations that are cultural, linguistically and Industrially. Sousa and Bradley (2006, p. 51) highlight that the concept of psychic distance relies on an individual’s perception of the idea as opposed to the generalization of the firm. Hence, interviews for this study are based on personal opinion. Company CEOs and founders are ideally in the best position to answer the questions seeking to understand firm’s perception of psychic distance between the country of origin and the sought market. The interview questions are designed to explore a given range of elements of psychic distance.

Discussion of Findings in Case Studies

The qualitative analysis based on the interviews reveals both the significance of items of psychic distance and the differences among the three companies. The detailed interviews with the startup company management highlight the importance of the directorate’s perception of a firm of psychic distance and its effects on decision making. The case interviews reveal the significance of language, culture and market experience in resolving psychic distance barriers to the success of an organization. AdGen company identifies South Asia as the most desirable market. Larsen & Eriksen company lists Canada and Belgium as the A list foreign markets, while Soundboks company identifies Germany and the United States as the primary international market targets. All the three companies highlight that growth is the primary reason of internationalization into foreign markets. Denmark remains to be the most significant market for all of the three companies involved in the study. The three companies provide varying reasons for going beyond the domestic market. AdGen refers to the Denmark market as necessary to its establishment. However, with the development of internet technology and the nature of the business, there is need to explore more opportunities in countries like Scandinavia and the South Asia region. Larsen & Eriksen company identifies the market size as the most important reason of internationalization. Larsen & Eriksen company also states that demand of Danish products in the target market creates unique opportunities for the company’s growth.  Soundboks company shows that the internationalization is a response to, market acceptance in the United States and an opportunity appeal in the German market…

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