Jamie Oliver’s “Food Revolution”

Watch the first episode of Jamie Oliver’s “ Food Revolution” (NOTE: This video is about 40 minutes long)

There are a few options for watching online (you may need to copy/paste the links into your browser instead of clicking on them within Blackboard):

1) Watch on abc.com (you may have to watch ads): http://abc.go.com/shows/jamie-olivers-food-revolution/episode-guide/season-1/01-episode-1

2) Watch on YouTube (video is poor quality): https://www.youtube.com/watch?v=G8Lu0yLIndo

In an (approximately) 300 word response (1 full page double spaced), answer the following:

1) Describe in detail how “instrumental-rational” thought/action is evident in the school lunch program (make sure your response illustrates that you understand this concept). Use specific examples from the clip.

2) Define Weber’s idea of the “iron cage of rationality” in your own words. Identify at least one example of the ‘iron cage of rationality’ from the clip. Make sure that your example (and description of the example) illustrate that you understand this concept!

3) Think about the role of bureaucracy in the school lunch program–what principles of ‘bureaucracy’ are present in the way the school lunch program is structured (make sure to specifically reference the principles of bureaucracy as outlined in the textbook–there are 6). How do these principles play a role in the resistance Jamie faced when trying to cook a ‘homemade’ school lunch? NOTE: You do not need to discuss the role of all 6 principles here, but identify and discuss at least one in detail as it connects to the resistance Jamie faced.

An instrumental-rational action is deeply tied in the actor’s personal convictions and goals. Moreover, it is determined by the expectations of external environmental objects in the world through people. These expectations are marked as conditions that define the actions of a person. In Jamie Oliver’s Food Revolution, he attempts to reform the United States lunch program. The main source of Oliver’s inspiration in the existing lunch program revolves around the fact that it is the primary cause of obesity in many American children and other nutrition-related health defects. As a result, he goes to Huntington to facilitate healthier meals for the students. Therefore, his effort to be part of the change and reveal the best dish illustrates the best example of an instrumental-rational action.             Max Weber’s term ‘iron cage of rationality’ describes a trend in the society to move closer to a form of bureaucratic rationality. More importantly, developing an ‘iron cage’ will limit universal freedom for people. Hence, Oliver strangles to change the existing system and open the eyes of Americans by claiming that the current lunch programs are degrading. For example, Oliver argues with cooks at City State Elementary school who serve unhealthy dishes to the children. They justify their actions by claiming that the dishes and recipes are predetermined and cannot be changed, for instance, the excess use of chicken breasts.  Consequently, it is an example of an ‘iron cage’ which limits the reckoning of people from escaping the existing lunch programs…

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