K-Pop is a fast-growing trend from mainstream media originating from South Korea. K-Pop is an acronym for Korean popular music. The K-pop culture is based on Korean music that uses distinct dancing styles with changing formations. The culture was popularized by their videos with catchy and repeated hooks, a dance move that is repeated constantly while group members are switching positions in the band and wrapped up in flashy videos. The culture was formed in the late 1990s.
The Korean popular music culture has been popularized by how the various artists dress. The dressing codes in their music, and real-life depict a carefree young adult who is not afraid to take risks. Many people are using the Korean popular music culture to show their interests in real life (Yoon 2017). When the young generation explores their styles introduced by Korean popular music, it acts as a source of emotional and intellectual experience. Most of these girls make their outfits to explore the culture, express their feelings, and show their ideas. This helps identify a person by showing the various interests; it also expresses creativity and makes people have a sense of belonging.
Korean popular music has materialized its masses by the continuous use of slang in the language in music videos. This gives society an acceptable form of communication that they can relate to. This helps people form communal bonds and have a feeling of individual happiness. This will come in handy to students in school as it improves resilience and grows their self-esteem, making them learn and understand easily. As a culture influenced by professional entities, it has supported the growth and development of the sports and entertainment industries. This, therefore, helps to market the young adult’s forms of entertainment. The sports industries have been boosted as they are marketed, while the entertainment history has grown and developed immensely because of the involvement of the Korean popular music culture. The use of social media has also greatly influenced this culture since it has become easy for people to share videos that are formatted in Korean popular music structure. The short videos created opened the platform to ensure that the culture is easily branded and identified in the society, making it possible for people to embrace it.
The Korean popular culture has also promoted individualism in today’s society. It has greatly inspired the ideals of personal aspirations. Many boys and girls bands have been created as a result of Korean popular music. Some social functions like fashion events created specifically for Korean popular culture have also emerged. This has made many people embrace the culture by involving themselves in these activities. These social functions are responsible for the rapid development of this culture in today’s society.
Korean popular music has had a lot of effects, especially on the youth. Since the Korean popular music culture is promoted everywhere, the youths can get the contents of the culture and share the same. There are both positive and negative impacts that it has had on today’s society. The Korean popular music culture has generally supported people’s better health and well-being since while dancing and practicing the videos, the people are working out. The culture also promotes body fitness as a way of life (Elfving-Hwang 2018). This makes most youth work out to avoid some lifestyle diseases and conditions related to lack of physical training. Therefore, the Korean popular music culture can be said that it has improved greatly in supporting people’s better health and well-being by ensuring a healthy lifestyle that has physical activities.
Economically the impact of Korean popular music is very big as they range from fashion and design to popular video games. People in the community have provided for themselves and their families because of the Korean popular music culture. Hundreds of jobs have been created, from fashion models and fashion designers for the culture to popular gaming designers who make a living out of creating the videos. This has helped build social capital by bringing people together in social activities.
Korean popular music has also helped grow and develop vibrant communities. This is because the culture focuses on social cohesion, and all the activities that involve it require enhancing community empowerment by building the confidence and esteem of the society’s members. The healthy competition created by the culture ensures that communities are vibrant and full of activities that market the society. The Korean popular music culture has also supported learning and extended valuable skills to teenagers for the future. The culture teaches the youth about resilience and also builds up their confidence. This makes them curious and ready to learn. The culture’s ability to support society’s development makes people work together to build up their societies.
Yoon, K. (2017). Korean Wave| Cultural Translation of K-Pop Among Asian Canadian Fans. International Journal of Communication, 11, 17.
Elfving-Hwang, J. (2018). K-pop idols, artificial beauty, and affective fan relationships in South Korea. In Routledge handbook of celebrity studies (pp. 190-201). Routledge.