Operation and Supply Chain Management Case Study: Wyledburd Limited Company

Assignment 2 of 2: Individual report on Operations and Supply Chain Mgt

Format: A 1500 word

report Research: Use at least 10 academic sources

Assessment criteria: Report – as per the MIP

Brief: Using the Wyldeburd Ltd case study on  (Lysons and Farrington 2012 p112, as extracted below): As the new Logistics Manager you are to:

a) Critically review the way that the operations and logistics are currently set up in view of the issues identified (40%);

b) Identify the main issues that need to be resolved in your area and suggest ways in which things might be improved (40%);

c) Identify the main issues in other areas of the business and explain how you would approach your colleagues in order to make progress there (20%).

Your assignment is to be submitted using double spacing, Times New Roman 12-point font, with page numbers in the bottom right hand corner. Do not extend your effort beyond the word limit. Part of the assessment is to show an ability to edit your work and succinctly use the word guidelines.


In today’s business world, the management of operations and supply chain dictate profitability and general performance of an organization. Business administration cannot overlook the significance of the two interrelated concepts. Process management entails converting the available labor and materials into goods and services that are required (Lysons & Farrington, 2012). A company builds up the desired capacity through efficient operation management. On the other hand, supply chain management entails network of organizations, designed to generate value either in an upstream or downstream orientation (Harrison, Hoek, & Skipworth, 2014). There are several definitions and classifications of supply chain management. Peculiar features of supply chain management include networks, linkages, and processes as indicated by Lysons and Farrington (2012). This analysis is based on the Wyledburd Ltd Company case study. By reviewing the current setup of logistics and supply chain management, the study will recommend areas that require improvement. Additionally, this document suggests progressive changes in other business aspects of the Wyledburd Limited Company. 

Tseng and Yue (2005) define logistics as an integral part of the supply chain. Logistics involves planning, implementing and controlling the movement of material in and out of the firm (Mondon, 2016). From the point of supply to the last process of disposal after consumption, logistics management overlooks efficiency about the limited resources. The role of a logistic manager is to anticipate issues and factors that affect the supply chain process (Fredendall, 2016). Consequently, logistic manager develops or recommends models that integrate with the overall functionality of the organization (Dyckhoff, Lackes, & Reese, 2013). Apparently, the scope of functioning for a logistic manager is broad and detailed. The WL case study presents a total system that reflects several issues that require the functionality of a logistic manager. A critical analysis of the current set, based on the issues identified is a step into improving the purchase and supply chain process of WL Ltd.

Review of the Current Supply Chain Setup

The first problem identified in the case study is the return of goods from pet shops and garden centers as a result of damages with packages during offloading. Distribution to local pet stores and garden centers is undertaken by the WL’s transport system. However, distant placement services are outsourced from a national courier. Reported issues of returned goods from pet shops and garden centers are directed to the company’s logistics system and national carrier. In this case, outsourcing logistics is viewed as the source of loopholes in the system. However, such claims are not absolute.  The company also experiences significant volume returns from supermarket chains. Products from the company face a decline in competitive advantage as they are replaced by new season products in the supermarkets. The case study provides that demand is variable. It is the role of the company management to link supply to the available market as noted by Wisner, Tan, & Leong (2014). A different national carrier performs distribution to supermarkets. The fact that goods returned from supermarkets can be described as products of high volumes reveal a disposition in information between the company and the logistics provider as discussed in Lai & Cheng (2012). When production capacity does not match up with the product demand, the company incurs the unnecessary cost (Chandra & Grabis, 2007)….

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