What key ideas his Deming bring to Quality Management? Discuss his ideas on Quality in light of your own work experience


Many companies have pursued the Deming’s’ philosophy of total quality management to attain sustainability in production (Khan 2010). Word class organizations are committed to producing high-quality products and services through sound quality theories and philosophies ( Ho 2011). Globalization, competition and rise of raw material prices as a result of diminishing natural resources have made quality one of the biggest goals in modern industries (Park  2015). The level of quality determines the amount of waste and work experienced in production. Good quality philosophies facilitate elimination of mistakes that lead to wastage of time and resources ( Khan 2010). Therefore, less energy and materials are required for production. Deming postulates that quality is everyone’s responsibility.  The employees of a company who are not empowered to correct inadequacies or are not willing to do so, intensifying the poor quality (Gabay 2011). For such reasons, many companies continually fail to improve their quality standards. This paper aspires to bring to light the fourteen Deming’s key ideas in quality management with a focus on construction firms.

  1. Create constancy of purpose towards an improvement of products and services.

Deming explains the opinion as a way of approaching a new project with the objective of better performance with a lower budget than the previous projects (Gabay 2011). This enables the company to stay competitive and in business (Farooqui & Ahmed 2008). Information collected from previous projects should be used to avoid pitfalls, difficulties and other problems in the new project. According to Gabay (2010, p.10), the company should start with planning and resource allocation. Training and education should be based on previous events as well as risk analysis and contingency planning (Gabay 2010). In the construction industry, resources should be allocated to the long-term planning because construction companies lack clear ideas about their future business (Farooqui & Ahmed 2008). Construction plans are influenced by the construction market that is dependent on the general economic situation of the country (Farooqui & Ahmed 2008). For constant improvement to be achieved, construction firms require having long term goals that keep them up-to-date with new technologies, equipment, machinery and skills that are relevant to the growth of the company (Farooqui & Ahmed 2009). Every employee should acknowledge constancy of purpose for long-term achievements of the enterprise (Kotler 2000). To impact this, companies should have a mission and goal statements about continuous improvement plans (Gabay 2011). The employees should have a proper understanding of the company’s mission and objectives for successive development, adoption of new technologies and excellent management (Farooqui & Ahmed 2009).

  • Adopt the new philosophy

Gabay (2010, p.10) states that the management should be the foremost in taking the quality philosophy rather than putting expectations on the workforce to do so….

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