Subject: Business Strategy

Assessment item 2: Strategic Analysis Of An Australian Company

Task: You are to conduct an environmental analysis of Woolworths Limited, the Australian retailing company, covering the sections listed below.

The report will analyse the business and make a conclusion about the performance of the company.

The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction; Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro); Conclusion; Bibliography and Appendix.

Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. 

It is essential to avoid general, unsupported statements and or unreferenced material. 

Word limit: Maximum length 2000 words – around 5 pages – not including the title page, executive summary, table of contents and appendices.

Format: The report style is of a business/managerial report. References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report writing. Please see Academic Learning skills staff for assistance with this, or any assignment.

RESEARCH: Appropriate facts and figures on the company and industry must be included – a minimum of 10 separate sources, including the text.  It is essential to avoid general, unsupported statements & unreferenced material. 

MARKING CRITERIA: Marks are based on how each of the specified areas are discussed and explained. Grammar and writing style helps, but it does not take marks away. Copied material is given little credit, because it is expected that students will complete the analysis based on their understanding of the concepts.

 Marking Criteria

Executive summary6
Introduction – an overview of the business5
Internal analysis: ownership, management skill, performance analysis (sales, profit, share price history)25
External analysis: Macro-environmental (PEST) analysis25
External analysis: Micro-environmental analysis25
Referencing (Harvard style)5
Research (quality and quantity)6

Australia is home to Woolworths Limited, which is one of the largest retail stores in the world. It also has its branches in New Zealand, where it is the second most general store. The company deals with the sales and distribution of all types of foods for consumption, making it the biggest trader in Australia (The Newsroom 2015). It also deals with the sale of liquor and has the most popular hotel and casino. Also, the company is a public enterprise and specializes in retailing. Due to the massive sales, it undertakes the retail company reels in a revenue of $60.68 billion per year. However, it has made losses of about $2.45 billion in the year 2015 (Woolworths Limited 2015). It is because of the 202,000 employees of Woolworths Limited that the company can ensure that its clients are satisfied and the fulfillment of the goals and objectives of the enterprise.

Internal Analysis


92 years ago, five individuals came together to bring into reality the idea of a grand retail company. They were Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed, and Ernest Williams (Keith 2012). It is also due to the enormous investment by Preston Lanchester that the company became such a success. The five original owners developed a merchandise store in New Zealand in the year 1924, which was also an immense success. However, the ownership of the New Zealand Woolworths Limited shifted to Lion Nathan then to Dairy Farm International and, later on, to Progressive Enterprises. In the year 2005, the leading retail store in Australia, Woolworths Limited repurchased the New Zealand branch together with Progressive Enterprises. Today, Gordon Cairns is the Chairman of the main retail store while Grant O’Brien is the Chief Executive Officer (Keith 2012).

Management of Talent and Skill

Since Woolworths Limited has over 200,000 employees, it is vital to managing the talents and skills to ensure that the workers are at their best. Management of talent involves hiring, firing, training, and retaining employees. There are certain criteria that the human resource manager (HRM) searches for and by which they abide. First, it must not discriminate on gender, religion, or physical disability. It gives every applicant an equal chance of getting the job. Second, the HRM ensures that the individual has all the right qualifications and experience that will help him or her to adjust well in the job (Lewis & Heckman 2006). The company can also use different training tools such as videos, seminars, and workshops. Rewarding the employees is a great way to retain them and ensure their continued service…

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